Sustainability in fashion is no longer a trend but a necessity. The environmental cost of fast fashion has pushed consumers and brands to rethink how clothing is made, used, and discarded. Patagonia’s Worn Wear program stands out as a powerful example of how a company can lead this change by focusing on repair, reuse, and recycling . This program embodies the idea of “better, not more,” encouraging people to value quality and longevity over quantity. How Worn Wear Changes the
